The Difference Between a Contact Management and CRM Solutions (In Plain English)

What is the difference between a Contact Management and CRM solution? Why is it important? Will someone tell me in plain English what it all means? These are some of the questions I see around the interwebs and that I get asked, frequently. I understand the pain. There’s a technical component. There are many people…

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Small Business Content Marketing; How To Get More Clients, Part 3

The success of small business content marketing comes from managing the flow of leads to a point of conversion.  In parts 1 and 2 I shared information about how to create compelling content and how to get it into the hands of those that are meant to consume it. Oftentimes, with these items ticked off the list,…

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Small Business Content Marketing; How To Get More Clients Pt 2

Small Business Content Marketing; How To Get More Clients, Part 2

Small business content marketing only works if you can get the materials you (lovingly) produce into the hands of the people that are meant to consume it. In part one, I shared actionable steps to follow for creating the content. Now, I want to go deeper into the second cornerstone of this activity, how to…

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Small Business Content Marketing; How To Get More Clients, Part 1

Small business content marketing starts with at least two compelling materials that you can use to attract and engage your audience. Last week I shared a brief small business content marketing checklist to offer an overview for successful implementation of this activity. Now, I wanted to go a bit deeper into the subject and will put together a…

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Small Business Content Marketing: A Checklist

Small business content marketing is a minefield! (And I get that!) The reason being is that there is a lot of different terminology used, a host of things that can be included and it ultimately leaves the average entrepreneur and small business owner asking themselves; “Where do I start with my small business content marketing?”…

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Top 5 Small Business Podcasts For Solopreneurs, Entrepreneurs and More

Small Business podcasts are kicking off! There is a serious rejuvenation of this media. I would say there are 5 outstanding podcasts out there for small businesses, solopreneurs, entrepreneurs and more at the moment. If you’re like me, you may have listened to podcasts a while back. I used to scour the net for anything; music,…

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How To Optimize Your Assets & Increase The Bottom Line – 3/3

OK. This is the fun part. In part 1 and part 2 we addressed asset optimization. Turning the intangible asset of data, the people you already know, into an optimized business getting tool to increase the bottom line. To complete the series I want to share with you some tips for maximizing your chance of success from…

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Content Marketing – SBSS With Alexandra Skey (Spokal)

Content Marketing is not new. In fact John Deere started a movement many many years ago. In this episode of The Small Business Success Show Michael Trow talks with Alexandra Skey (Co-Founder of Spokal) about: 1. Content Marketing as a concept 2. Some of the trends we’re seeing with content marketing 3. What some of…

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How To Optimize Your Assets & Increase The Bottom Line – Part 2/3

Is your quest for more leads and clients KILLING your sales? My good friend David Jehlen reminded me the other day of a conversation we had a while back. He said his jaw literally dropped when I mentioned to him that he, like most businesses, already had access to a set of lucrative “cash cows”. That was where…

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How To Optimize Your Assets & Increase The Bottom Line – Part 1/3

One of the most over-looked, under-appreciated assets a business has is its…database. Sometimes, it’s the only asset a business has. Oftentimes, it holds enough value on it’s own that it can be sold as part of a business. Selling your business isn’t front of mind at the moment though, is it. If you are reading this, the…

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