5 Tips For Small Business Drip Marketing

Nurturing prospects until they are ready to buy is the most cost effective method of sales and marketing. In a past life an old boss of mine told me that he valued a business card at $25. Even with LinkedIn and other contact information databases, tools and resources a business card is still valuable. It…

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How To Maximize Event ROI Through Social Media (An Interview With @EmilyAHay)

Social Media has increased the opportunity of success from events. That’s they view of Emily Hay of Hay There Social Media and Tweet Team. She should know. I agree. (I didn’t have to but it makes sense and we spent 30 minutes talking about it!) Emily and I caught up on a Google+ Hangout talking…

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Leading vs Lagging Measures – How to be proactive in sales and marketing

Moving to a new city is always interesting (trust me, I’ve done it a few times). It’s all about exploring new places and trying new things. This last weekend my better half and I decided to venture into the ‘big smoke’ to see what was what. The decision was made easier because of the rubbish…

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5 Business Processes To Ensure Are Well Oiled In Your Small Business Sales and Marketing

This week I was asked to write a post on Ace Concierge (A hub for small business owners and solo-preneurs) to help their audience with some of the ‘more painful’ bit of running the commercial side of the businesses. I chose business processes. Which, of course, are sales and marketing processes. Processes are so important to…

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Michael Trow Features: Top 100 Small Business Experts To Follow On Twitter (via Evan Carmichael)

Last night I got a tweet (a valid method of communication given the circumstance) saying that I had been featured in a list. The list? To me, it’s up there. The list of the Top 100 Small Business Experts To Follow On Twitter Every tweet I write is from content I have seen, written or…

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The Key To Your Sales and Marketing Lies Within

Can you guess what I did over the weekend?? Yes, the joys of home ownership comes with the added bonus of being able to do what ever you like to what ever part of the property. For my better half and I, this weekend was ‘pull up the dingy old carpet’. Fun times. (Dusty times,…

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How To Increase Email Response Rates - Michael Trow

How To Increase Email Response Rates

In today’s world, the feeling most have when they get an email response from someone outside of their usual suspects list is similar to that a tourist (namely me) gets when seeing a baby manatee in the South’s open water in May. Now, trust me, that is a GREAT feeling. If you are adopting some form of…

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Podcast – Suzie Poirier of AceConcierge Talks Time Management, Delegation and Empowering Your Core Genius

In this Small Business Success Podcast I had the pleasure of talking with Suzie Poirier of AceConcierge about some of the challenges small business owners face today with task overload and time management. Suzie says we need to empower our Core Genius and spend less time on working in our business instead of on our…

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Small Business Decision Making – How To Reach Positive Change

At the time of writing the world is waiting, with baited breath, the news of a new Royal being born into this world. At the time of writing I have just announced my relocation to Atlanta from Tallahassee. Unfortunately, the latter has not made headline news because of the former. I’m not bitter… Nor could…

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3 Tips For Successful Gamification

When I first became aware of the concept of Gamification, I immediately thought to myself; “Well, that makes sense, why haven’t we been doing this for years?”. Then, I realized, we have. However, ineffectively. Contests, leader boards, performance based incentives, commissions and more. They are all, in essence, gamifying behavior to help improve performance. The deck…

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