Content + Context = Stickiness

SXSW is still in the air. It’s still buzzing like a wasp at the start of Spring. (We all know wasps buzz more at the start of Spring, right?) It’s an ironic choice of words I use as a lot of the marketing takeaways from the event have been around creating content that will generate…

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Small Business Advice: How To Increase Sales In A Modern Economy

I was recently asked to appear as a guest writer on Retail Capital’s blog, to offer some sales and marketing advice that would resonate with their audience. Luckily, it will resonate with you too. I like it when it works out for everybody, don’t you? This is how it starts: Selling ‘stuff’ got harder, right?…

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Small Business Advice: How to overcome a negative impact from market downturn and competitor attack

There’s always the possibility of a positive outcome. You do believe that, right? It may not be from the path that you are currently on. It may be from accelerating your exit strategy. It may be just around the corner. There is that possibility, right? When I talk with clients, prospects and associates and hear…

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Package Your Expertise Into Ebooks, Online Courses and More – A Video Interview With Ashely Acker, Creator of The Entrepreneur Jungle

How would you feel if someone asked you “do you know what you’re doing?” Insulted? Agitated? Excited by having the opportunity of illustrating that you do know what you are doing? That’s because you and your business are experts in your field. Ashley Acker from Entrepreneur Jungle knows this. She also knows that for most service businesses to…

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How To Generate Referrals Through Effective Networking

One of the presentations/workshops I deliver is called ‘Cement Your Commercial Foundation For Effective Networking’. It’s been well received to say the least (if I can blow my own trumpet!) and is based on this 10 step plan. This blog originally appeared as a guest article I wrote on the Access Tallahassee website. This is how it…

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It’s Easy To Ruin Your Lead Generation Before You Even Start

Fear is a common emotion in business, especially sales and marketing, and it comes primarily from two sources; 1) Not having the knowledge and experience 2) Focusing on the outcome… Read more of this article I wrote at http://www.business2community.com/sales-management/how-to-ruin-your-lead-generation-before-you-even-start-0417731#la2W7RAbWbxIZH34.99

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How To Be Effective Online – A Google+ Hangout With Capital Data Studio Tallahassee

It’s not been very often I take this face for radio and make a video. However, I interviewed Capital Data Studio owner J.P. Lepez in a Google+ Hangout and it was worth it. We talk about a lot! (You guessed that though, right?) The premise was to talk about the importance of being online, internet…

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Magic, Accents & Other ‘Tips For Success’

I’ve got it all apparently. All the traits necessary to be successful in sales and marketing. Lucky me! I’ve got the gift of the gab, the tricks up my sleeve and, my favorite, an accent. That’s not to mention two passports…ooo yeah. If I want I can target companies in Cuba and visit them in person without…

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Sales Training: Know Your Buyers AND Their Thought Process

A few years ago I was asked by my employer to read a book, a book that would change my perception and approach to sales, marketing and ultimately business forever.  This book draws on the importance of Strategic Selling and how it can be applied by all in all industries and all levels of business.…

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How to be R.I.T.E – Relevant, Interesting, Timely AND Entertaining

Whether your business is new, looking to grow or overcoming a challenge in sales and marketing you are probably asking yourself; “What’s the best way to do x?” Yup, there’s that search for the illustrious holy grail of sales and marketing again. And, guess what. You are probably actually damaging your business by seeking perfection. Why? Well,…

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